William Hill Bets On Virtual Reality Racing
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William Hill bets on virtual truth racing
1 October 2015
Anyone who has actually been to a racecourse will understand the enjoyment when the horses pound towards the finish line.
But this promotion code adventure of the trip is something that lots of consumers who bet in shops or online do not experience.
Bookmaker William Hill is eager to recreate it with virtual reality technology.
The UK's Gambling Commission said that it would be monitoring developments such as virtual truth to guarantee that they did not motivate excessive gambling.
Using virtual truth headsets, integrated with GPS racetrack data, it is providing consumers the possibility to see the race from the jockey's point of view.
"Currently you position a bet and very little occurs in between that and the result," stated Crispin Nieboer, William Hill's director of development.
"We desire to bring consumers closer to the sporting action, to experience the adventure of the ride."
To test the possibilities, the team at William Hill labs constructed a 3D mock-up of Kempton Park racecourse and gathered live information, by means of GPS trackers fitted on horses, during a training race at the course.
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the yohaig code data produced a virtual race users can see through either Google Cardboard or an Oculus Rift.
The technology is not yet available to the general public but was on program at an open day at the firm's innovation lab in Shoreditch.
Users initially pick the horse they wish to race on. Accompanied by live commentary, users can turn and look at other horses in addition to triggering a data display screen about the horse's heart rate, stride and race position.
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William Hill plans to include more courses and live races next year.
"Currently there are some spaces in the information so the horses unexpectedly speed up in a live race, but we want to have a proof-of-concept system ready by Christmas," stated Mr Nieboer.
The strategy is to introduce the service as part of the William Hill app.
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"Users can pick the option to watch the race as a standard video or they can be the yohaig code jockey," Mr Nieboer stated.
It might likewise be available in some betting stores, stated Mr Nieboer, while Google Cardboard headsets were likely to be offered free at racecourses.
It is approximated that in the UK about 350,000 individuals have a gaming addiction, with over ₤ 7bn spent yearly.
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The proliferation of online betting has been blamed for making it much easier to gamble and some feel services such as virtual truth could contribute to the problem.
The marketplace is managed by the UK Gambling Commission, which stated that it "screens innovation in the gaming market in order to ensure operators continue to adhere to the conditions of their licences".
"Operators are required to ensure that they provide betting in an accountable manner, which will include offering tools to permit consumers to handle their betting activity in addition to having policies and procedures in location to determine possibly troublesome behaviour and engage with customers who display that behaviour," a representative included.
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