William Hill Advert Linked Betting To Sexual Success
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William Hill advert connected betting to sexual success
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15 May 2019
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An advert for a wagering firm seen on the dating app Tinder has actually been banned for connecting betting to sexual success.
The ad for William Hill, which was sent as a message to users, read: "Stuck in the good friend zone? You won't be for a lot longer if you use this promotion code Cheltenham [horse racing] complimentary bet deal."
It was followed by a link to download the William Hill app.
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But the Advertising Standards Authority (ASA) said it must not appear once again in its present form.
It said that, according to guidelines, betting ads should not link betting to "seduction, sexual success or boosted beauty".
"We thought about that the text ... recommended that those who gambled would be most likely to develop a relationship into a sexual relationship and for that reason connected gambling with sexual success," it stated.
William Hill at first defended the March advert after a client complained.
The firm stated customers who signed up would "participate in a relationship with William Hill", and the advert was supposed to relate this promotion code to the nature of business they were promoting on - Tinder.
It stated it was not its intent to connect betting to sexual success.
However, upon reflection it concurred the ad could have been misinterpreted and took it down willingly.
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William Hill said: "We take on board what the ASA have stated about this promotion code particular advert and have eliminated it from flow."
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Tinder on the other hand stated it had actually reviewed the advertisement before releasing it, discovering it was not socially careless, offensive or targeting minors.
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'Speechless'
Campaigners have been calling for tougher regulation of gambling advertising.
One, the yohaig code Bishop of St Albans, Dr Alan Smith, said he was "left speechless" by advertisements like William Hill's.
"The gambling market's technique to self-regulation appears farcical as more of these adverts are exposed. I fear some betting firms are now operating under a 'do not get captured' mentality.
"The ASA's robust action must be a wake-up call to the market."
'Gambling ads will drown out warnings'
21 February 2019
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Labour seeks ban on betting advertisements throughout events
20 September 2018
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