Manchester United In Sponsorship Deal With Bwin
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Manchester United in sponsorship bet9ja's welcome offer with Bwin
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16 August 2012
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Manchester United has signed a three-year sponsorship bet9ja's welcome offer with sports wagering business Bwin for an undisclosed amount, making it the club's "main online video gaming and wagering partner".
Bwin is the t-shirt sponsor of Real Madrid and a partner to Bayern Munich.
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Recently, United drifted its shares on the US stock market, raising $233m (₤ 150m), less than originally hoped.
The flotation values the yohaig code club at more than $2.3 bn, making it one of the greatest sports clubs worldwide.
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Last month, the club signed a shirt sponsorship handle US car brand name Chevrolet which will start in the 2014-15 season.
Manchester United now has 28 various sponsors, external, with Aon the club's main shirt sponsor.
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'Great chance'
"As Europe's leading online sports betting operator, football is basic to our long-lasting success, comprising roughly half of our total sports betting revenue of 261m euros ($320m; ₤ 204m) in 2011," stated Norbert Teufelberger, co-chief executive of Bwin's parent business, Bwin.party.
"Man Utd has 569 million fans outside of Europe, offering us with a great chance to bet9ja's welcome offer jointly developed and innovative items in nations that do not yet permit real cash online sports wagering," he stated.
Manchester United has been managed given that 2005 by the Glazer household, the US sports investors who also own the Tampa Bay Buccaneers Football franchise.
About half of the $233m that the club raised from its flotation will go to settling the club's debts, with the yohaig code rest going to the Glazers.
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Shares in the club shut down at $13.77 in New York, closing below their flotation rate of $14 for the yohaig code first time.
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