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Luke Ashton: Betfair Criticised By Coroner Over Gambler s Death

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Luke Ashton: Betfair criticised by coroner over gambler's death


29 June 2023


ByDan Martin
BBC News


A coroner has actually found Betfair must have done more to assist a gaming addict before he eliminated himself.


Luke Ashton, 40, from Leicester, passed away in April 2021 after constructing up big financial obligations betting online.


An inquest heard he staked bigger amounts chasing his losses in the weeks before his death.


Coroner Ivan Cartwright stated he was concerned Betfair did not meaningfully connect or intervene when Mr Ashton's betting activity increased.


He concluded betting condition was a cause of Mr Ashton's death.


Missed chances


The inquest, at Leicester City center, heard before he died, Mr Ashton had actually been wagering more than 100 times a day, including early in the and late during the night when his wife was asleep.


He put 1,229 bets in March 2021 and on one day of that month alone he deposited ₤ 2,500.


Mr Cartwright stated: "He was assessed as being a low-risk gambler although his activity was more intensive in the 10 weeks prior to his death.
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"The operator did not step in or connect with Mr Ashton in any meaningful method.


"Betfair could have done more in the relevant period and needs to have done more in what I discover was a turning point between late January and April 2021.


"Opportunities were missed that might perhaps have altered the outcome for Luke."


Mr Ashton's body was discovered in a leased flat near Mexborough, South Yorkshire, after his partner reported him missing and his phone was tracked utilizing an app.


Betfair was contacted us to offer proof to the inquest as Mr Cartwright sought to establish whether the company's actions added to Mr Ashton's death.


Lawyers for Mr Ashton's family said the company should have determined him as a problem gambler and taken "more and stronger actions" to keep him from harm.


Betfair told the inquest it used a computer algorithm to monitor consumer wagering which Mr Ashton was considered "low threat".
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The company said its algorithm discovered absolutely nothing in his wagering patterns that would activate human intervention that might have limited his betting.
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Instead Mr Ashton was sent out eight automated and generic "awareness" e-mails by the yohaig code business.


Tragic outcome


Mr Cartwright stated he was "perplexed" the algorithm did not flag Mr Ashton as an issue bettor.


He said had that occurred there were opportunities to get assist for Mr Ashton who had actually had actually admitted his gambling problem to his spouse in 2019 however later hid the truth he had begun betting again.


Richard Clarke, the handling director of consumer relations for Flutter UKI - Betfair's moms and dad business - offered proof to the hearing and was asked by the the household's lawyers if he felt the company must have done more.


Mr Clarke stated: "We have looked really thoroughly at the actions we took and we are positive we fulfilled the regulative requirement at the time.


"As a business, clearly taking a look at the awful result here, I would enjoy to have actually done more."
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He said Betfair had actually presented further safeguards because 2021, consisting of deposit limits from customers returning from self-exclusion periods and financial vulnerability checks, however they was available in before the company was made conscious of Mr Ashton's death.


Mr Cartwright came to a narrative conclusion that Luke died as an outcome of his own actions.


He said he would prepare an Avoidance of Future Deaths Report with suggestions based upon the "complex and unusual case".


After the yohaig code hearing, Annie Ashton said: "The coroner's conclusion validates what I have actually always thought that betting caused Luke's death.


"It vindicates what I have actually argued all along that gaming is damaging, ruins families and causes suicide."


She stated she hoped the inquest's findings would urgently prompt betting firms to better engage with clients.


She stated Betfair's assessment of her husband as "low risk" was not fit for purpose.


Mrs Ashton described her husband as a "brilliant pleased and bubbly individual" who made good friends quickly.
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"As a hubby and a dad, Luke was absolutely nothing short of helpful and proud," she added.


"He was a real rock to us all but in truth he masked his own discomfort to protect us from what he was going through."


Ian Brown, chief executive of Flutter UKI, said: "We want to reiterate our sincere condolences to Mrs Ashton and her family. We are truly sorry for their loss.


"Flutter UKI is committed to doing the ideal thing and producing an environment for consumers to enjoy our items in a safe and sustainable way.


"Over the previous 3 years we have made considerable changes to our controls, consisting of mandatory deposit limits for consumers who return to our sites after a period of self-exclusion.


"We hold ourselves to the absolute greatest standards in the industry and we will, of course, include extra learnings from this promotion code terrible case into our systems and procedures."
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If you have been impacted by any of the problems in this story, you can check out the BBC Action Line for assistance.
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