Ladbrokes Iron Man 3 Ad Banned Over Kid Appeal
bet9ja.com
Ladbrokes Iron Man 3 advertisement banned over 'child appeal'
bet9ja.com
24 August 2016
bet9ja.com
An advert for bookmaker Ladbrokes featuring Marvel superhero Iron Man has actually been prohibited over worries it would appeal to children.
bit.ly
the yohaig code e-mail, which included an image from the film Iron Man 3, breached rules which state betting advertisements need to not be likely to appeal to children, the Advertising Standards Authority said.
bet9ja.com
Ladbrokes said all its advertising emails were sent out to signed up clients or those known to be over 18.
Most Iron Man fans are grownups, it said.
bet9ja.com
The bookie argued this promotion code was supported by information on presence at Comic Con fan events and Facebook demographics for the Marvel brand name.
It likewise argued its advert was "adult-themed" and reflected popular culture.
bit.ly
However, the Advertising Standards Authority (ASA) maintained the problem against the 4 May e-mail, stating that betting advertisements must not be most likely to be of particular attract children, particularly by showing or being connected with youth culture.
The ASA said it understood that the e-mail was just sent out to individuals aged 18 and over, but nonetheless, the constraints still used.
It said that as all Facebook users need to declare themselves to be at least 13 years old, younger children were therefore excluded from the sample used by Ladbrokes to support its position.
bet9ja.com
The ASA said: "We considered those younger children were likely to be the main audience for Iron Man action figures and related product, which we understood were extensively available at toy merchants.
"We understood that Iron Man was a popular character that would interest many adults but considered its comics nature, and the of numerous associated toys, meant it was most likely to have specific interest children and young individuals.
"We for that reason concluded that the ad breached the bet9ja promotion code yohaig."
bet9ja.com
A Ladbrokes spokesman said: "We are mindful of the ASA ruling and are now considering our options, consisting of the possibility of asking for an independent review which belongs to the yohaig code ASA appeals procedure."
Ladbrokes posts first loss in a years
23 February 2016
ASA - Advertising Standards Authority
bit.ly