Anthony Joshua: Betfred s Boxer Tweets Broke Gambling Rules Says ASA
Anthony Joshua: Betfred's fighter tweets broke betting guidelines, says ASA
1 November 2023
ByRiyah Collins
BBC Newsbeat
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Three tweets by Betfred featuring Anthony Joshua have actually been banned for breaching betting marketing guidelines.
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The Advertising Standards Authority (ASA) examined the posts shared in March and April promoting a battle.
It stated Joshua was likely to strongly attract under-18s - which is prohibited by brand-new betting ad guidelines.
Betfred, which rejected claims Joshua attracted children, called the decision "unjust" and said it would require an independent review.
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Last year the ASA, which regulates marketing in the UK on TV, radio and online, updated its rules for promoting gambling., external
The new guidelines specify that companies can not attract under-18s "by showing or being associated with youth culture".
Betfred's tweets featured videos of Joshua discussing his diet plan, his preparation regular and his pre-fight mindset before his bout with Jermaine Franklin.
The company had actually argued boxing is an "adult-orientated sport" due to the fact that its late-night matches are mostly streamed pay-per-view and can only be purchased by over-18s.
It likewise said the three tweets weren't advertising however were "editorial" in nature.
The bookies did admit Joshua is extremely popular throughout social media, with 29.3 m fans worldwide, but argued they were "extremely adult".
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However, the ASA found about a million of Joshua's 15.7 fans were signed up as under-18, in addition to 82,000 of his followers on Snapchat.
The guard dog found this promotion code to be "a considerable number" implying Joshua was "of inherent strong appeal" to a young audience.
It told Betfred the yohaig code ads "must not appear once again in their current kind" and cautioned it not to utilize figures who attract youths in future.
A Betfred spokesman said the yohaig code company firmly believed posting the 3 interviews with Joshua "in no way undermined" its dedication to preventing strong youth appeal in its marketing.
"It should also be kept in mind that the ASA did not receive a single grievance from a member of the public about our association with Anthony Joshua in this regard," he included.
Sky Bet just recently had a tweet featuring Gary Neville prohibited for breaching the exact same rules.
Even though Neville's footballing career ended in 2011, the ASA discovered he too was most likely to have a strong attract under-18s - something Sky Bet disagreed with.
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